Bluestone, founded in 2023 by NBA vet Bobby Sharma, is focused on sports, media, and entertainment, and approaches sports by investing in adjacent businesses, like VideoVerse, which turns video into clips for clients including the UEFA Champions and PMY Group, which provides technical design for major sports venues. Relatedly, it invested in RWS Global, which provides design, casting, and programming for entertainment destinations and venues.

Sharma and partner Walker Brumskine have invested a third of Bluestone’s initial $300 million fund and are close to several more deals; a second fund could soon be in the works, Sharma said.

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